Most Common HR Interview: Questions and Answers

  • Tell me about yourself: - The most often asked question in interviews. You need to have a short statement prepared in your mind. Be careful that it does not sound rehearsed. Limit it to work-related items unless instructed otherwise. Talk about things you have done and jobs you have held that relate to the position you are interviewing for. Start with the item farthest back and work up to the present.
  • Why did you leave your last job? - Stay positive regardless of the circumstances. Never refer to a major problem with management and never speak ill of supervisors, co-workers or the organization. If you do, you will be the one looking bad. Keep smiling and talk about leaving for a positive reason such as an opportunity, a chance to do something special or other forward-looking reasons.
  • What experience do you have in this field? - Speak about specifics that relate to the position you are applying for. If you do not have specific experience, get as close as you can.
  • Do you consider yourself successful? - You should always answer yes and briefly explain why. A good explanation is that you have set goals, and you have met some and are on track to achieve the others.
  • What do co-workers say about you? - Be prepared with a quote or two from co-workers. Either a specific statement or a paraphrase will work. Jill Clark, a co-worker at Smith Company, always said I was the hardest workers she had ever known. It is as powerful as Jill having said it at the interview herself.
  • What do you know about this organization? - This question is one reason to do some research on the organization before the interview. Find out where they have been and where they are going. What are the current issues and who are the major players?
  • What have you done to improve your knowledge in the last year? - Try to include improvement activities that relate to the job. A wide variety of activities can be mentioned as positive self-improvement. Have some good ones handy to mention.
  • Are you applying for other jobs? - Be honest but do not spend a lot of time in this area. Keep the focus on this job and what you can do for this organization. Anything else is a distraction.
  • Why do you want to work for this organization? - This may take some thought and certainly, should be based on the research you have done on the organization. Sincerity is extremely important here and will easily be sensed. Relate it to your long-term career goals.
  • Do you know anyone who works for us? - Be aware of the policy on relatives working for the organization. This can affect your answer even though they asked about friends not relatives. Be careful to mention a friend only if they are well thought of.
  • What kind of salary do you need? - A loaded question. A nasty little game that you will probably lose if you answer first. So, do not answer it. Instead, say something like, That’s a tough question. Can you tell me the range for this position? In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a wide range.
  • Are you a team player? - You are, of course, a team player. Be sure to have examples ready. Specifics that show you often perform for the good of the team rather than for yourself are good evidence of your team attitude. Do not brag, just say it in a matter-of-fact tone. This is a key point.
  • How long would you expect to work for us if hired? - Specifics here are not good. Something like this should work: I’d like it to be a long time. Or As long as we both feel I’m doing a good job.
  • Have you ever had to fire anyone? How did you feel about that? - This is serious. Do not make light of it or in any way seem like you like to fire people. At the same time, you will do it when it is the right thing to do. When it comes to the organization versus the individual who has created a harmful situation, you will protect the organization. Remember firing is not the same as layoff or reduction in force.
  • What is your philosophy towards work? - The interviewer is not looking for a long or flowery dissertation here. Do you have strong feelings that the job gets done? Yes. That’s the type of answer that works best here. Short and positive, showing a benefit to the organization.
  • If you had enough money to retire right now, would you? - Answer yes if you would. But since you need to work, this is the type of work you prefer. Do not say yes if you do not mean it.
  • Have you ever been asked to leave a position? - If you have not, say no. If you have, be honest, brief and avoid saying negative things about the people or organization involved.
  • Explain how you would be an asset to this organization - You should be anxious for this question. It gives you a chance to highlight your best points as they relate to the position being discussed. Give a little advance thought to this relationship.
  • Why should we hire you? - Point out how your assets meet what the organization needs. Do not mention any other candidates to make a comparison.
  • Tell me about a suggestion you have made - Have a good one ready. Be sure and use a suggestion that was accepted and was then considered successful. One related to the type of work applied for is a real plus.
  • What irritates you about co-workers? - This is a trap question. Think real hard but fail to come up with anything that irritates you. A short statement that you seem to get along with folks is great.
  • What is your greatest strength? - Numerous answers are good, just stay positive. A few good examples: Your ability to prioritize, Your problem-solving skills, Your ability to work under pressure, Your ability to focus on projects, Your professional expertise, Your leadership skills, Your positive attitude .
  • Tell me about your dream job. - Stay away from a specific job. You cannot win. If you say the job you are contending for is it, you strain credibility. If you say another job is it, you plant the suspicion that you will be dissatisfied with this position if hired. The best is to stay genetic and say something like: A job where I love the work, like the people, can contribute and can’t wait to get to work.
  • Why do you think you would do well at this job? - Give several reasons and include skills, experience and interest.
  • What kind of person would you refuse to work with? - Do not be trivial. It would take disloyalty to the organization, violence or lawbreaking to get you to object. Minor objections will label you as a whiner.
  • What is more important to you: the money or the work? - Money is always important, but the work is the most important. There is no better answer.
  • What would your previous supervisor say your strongest point is? - There are numerous good possibilities: Loyalty, Energy, Positive attitude, Leadership, Team player, Expertise, Initiative, Patience, Hard work, Creativity, Problem solver
  • Tell me about a problem you had with a supervisor - Biggest trap of all. This is a test to see if you will speak ill of your boss. If you fall for it and tell about a problem with a former boss, you may well below the interview right there. Stay positive and develop a poor memory about any trouble with a supervisor.
  • What has disappointed you about a job? - Don’t get trivial or negative. Safe areas are few but can include: Not enough of a challenge. You were laid off in a reduction Company did not win a contract, which would have given you more responsibility.
  • Tell me about your ability to work under pressure. - You may say that you thrive under certain types of pressure. Give an example that relates to the type of position applied for.
  • Do your skills match this job or another job more closely? - Probably this one. Do not give fuel to the suspicion that you may want another job more than this one.
  • What motivates you to do your best on the job? - This is a personal trait that only you can say, but good examples are: Challenge, Achievement, Recognition
  • Are you willing to work overtime? Nights? Weekends? - This is up to you. Be totally honest.
  • How would you know you were successful on this job? - Several ways are good measures: You set high standards for yourself and meet them. Your outcomes are a success.Your boss tell you that you are successful
  • Would you be willing to relocate if required? - You should be clear on this with your family prior to the interview if you think there is a chance it may come up. Do not say yes just to get the job if the real answer is no. This can create a lot of problems later on in your career. Be honest at this point and save yourself future grief.
  • Are you willing to put the interests of the organization ahead of your own? - This is a straight loyalty and dedication question. Do not worry about the deep ethical and philosophical implications. Just say yes.
  • Describe your management style. - Try to avoid labels. Some of the more common labels, like progressive, salesman or consensus, can have several meanings or descriptions depending on which management expert you listen to. The situational style is safe, because it says you will manage according to the situation, instead of one size fits all.
  • What have you learned from mistakes on the job? - Here you have to come up with something or you strain credibility. Make it small, well intentioned mistake with a positive lesson learned. An example would be working too far ahead of colleagues on a project and thus throwing coordination off.
  • Do you have any blind spots? - Trick question. If you know about blind spots, they are no longer blind spots. Do not reveal any personal areas of concern here. Let them do their own discovery on your bad points. Do not hand it to them.
  • If you were hiring a person for this job, what would you look for? - Be careful to mention traits that are needed and that you have.
  • Do you think you are overqualified for this position? - Regardless of your qualifications, state that you are very well qualified for the position.
  • How do you propose to compensate for your lack of experience? - First, if you have experience that the interviewer does not know about, bring that up: Then, point out (if true) that you are a hard working quick learner.
  • What qualities do you look for in a boss? - Be generic and positive. Safe qualities are knowledgeable, a sense of humor, fair, loyal to subordinates and holder of high standards. All bosses think they have these traits.
  • Tell me about a time when you helped resolve a dispute between others. - Pick a specific incident. Concentrate on your problem solving technique and not the dispute you settled.
  • What position do you prefer on a team working on a project? - Be honest. If you are comfortable in different roles, point that out.
  • Describe your work ethic. - Emphasize benefits to the organization. Things like, determination to get the job done and work hard but enjoy your work are good.
  • What has been your biggest professional disappointment? - Be sure that you refer to something that was beyond your control. Show acceptance and no negative feelings.
  • Tell me about the most fun you have had on the job. - Talk about having fun by accomplishing something for the organization.
  • Do you have any questions for me? - Always have some questions prepared. Questions prepared where you will be an asset to the organization are good. How soon will I be able to be productive? and What type of projects will I be able to assist on? are examples.

PPC Interview Questions and Answers 2016

Paid Marketing is one the crucial marketing strategy in Digital Marketing. To implement Paid Marketing strategy in Google AdWords, one must have in-depth understanding of the theoretical and practical implementation using the interface. Below are the most commonly asked questions in Search Engine Marketing (PPC/Mobile/Display)


What is difference between direct marketing and branding ? 

In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

Which settings cannot be changed after the AdWords account is created ?

Time Zone and Currency cannot be changed after account creation.

What is Google AdWords Double Serving policy ?

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the the ads from different providers. Read more about his here

What do understand by Quality Score ? 

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is the impact of Quality score on CPC and Ad Position ?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

What is Actual CPC ?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

What Kind of Quality Score you can achieve for keywords ? 

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

What are the Factors which affect Quality Score ?

Quality Score depends on the following metrics

CTR of the Keyword
Relevance of Keywords and Ads
Landing Page Quality
Historic Account Data
How can you Improve Conversion Rates ? 

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

Is PPC Advertisement effect ranking of websites on search engines ? 

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

Can you tell me limit of character used for PPC Ads ?

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.


Part 2
What is your biggest PPC win? 
You want them to discuss specific metrics, campaign struggles, and their step-by-step process.

What’s Quality Score? 
They should know that a Quality Score within AdWords is the score Google gives you on the relevancy of your ads to your landing pages. This is key because the higher your quality score is, the lower you pay per click, so your cost per acquisition drops.
Dive deeper and ask them how they increase Quality Scores to see their understanding of the attributes that affect Quality Score.

What tools do you use? 
You can find out their preferences and assess where their experience lies.
If you need someone to manage lots of campaigns, they need experience using robust tools. Someone more junior might use Power Editor or Google AdWords Editor.

How would you decide which ad platform to start on? 
Find out their methodology and how much they think you should spend to start with.

What would you do for [example campaign]? 
Find out how they think they could improve one of your campaigns for more PPC leads. They should discuss negative keywords, relevant ad copies, landing page adjustments, and more specifics on exactly what they’d do.


You can take this one step further by giving them a paid homework assignment with a campaign brief and see what kind of campaign they’re able to put together.

50+ Basic SEO Interview Questions and Answers for Freshers 2016

This post contains some Basic as well advance SEO interview questions and answers for freshers. Learn all these questions and answers.



What is SEO?


Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results). 


Types of SEO


Two Types of SEO are
  • On Page Optimization
  • Off Page Optimization


SEO Techniques


Two SEO Techniques are 
  • White Hat SEO
  • Black Hat SEO ( Negative SEO )


What is On Page Optimization?


On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a web page by you or by your page coding. 

Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.


What is Off Page Optimization?


Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Infographics submission, Increasing Page Rank and Page Authority, Article submission, Getting high-quality links from relevant sites etc.


What is Page Rank or PR?


Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.


What is a Backlink?


Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, in links, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.




What are out bound Links?

An outbound link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.


What is a keyword?


Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.


What is Keyword Density?


Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a web page on the SERP. Providing junk keywords on a page would decrease the ranking of a web page.


What is Anchor Text?


Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.


What are organic results?


The page views come directly through SERP and not through any Off Page Optimization is known as organic results.


What is Googlebot?


Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.


What are Meta Tags?


There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.


What is Meta Title?


Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your web page.


What is Meta Description?


A description tag should describe a web page and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your web page. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.


What are Meta Keywords?


In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.


What is White Hat Seo?


White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.


What is Black Hat Seo?


Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat SEO. Some of the black hat SEO techniques are
  • Providing Low-Quality content or duplicate content on the page
  • Getting backlinks from spammed or adult sites.
  • Giving keyword stuffed content on the page with background color
  • Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
  • Cloaking
  • Google Bowling etc